Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Rapaille has used the Culture Code to help Chrysler build the PT revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first .

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Why do we reject the notion of perfection?

The Culture Code

People drank le trou Normanda glass of Calvados that allowed them to make room for more food. There was a problem filtering reviews right now. The Secrets of Highly Successful Groups. The answers are in the codes. Another insightful chapter was the differing notions of quality in various cultures.

It purports to enlighten why people around the world live and buy as rapille do. It was a bit of an introduction chapter for the entire book and seemed quite interesting.

The Culture Code, by Clotaire Rapaille | DiversityMine

The goal here was to get them to tell me stories with these words that would offer me further clues. One, a researcher cannot accept what people say about the motivations of their own rqpaille because their explanations will be at the conscious level, while their true motives are, or tend cpotaire be, rapaiole the “reptilian” level. But really interesting just to analyze your own motives and throught processes as well.


It may be interesting to learn this topic in depth from the perspective of brand development and understanding unique customer preferences. The combination of the experience and its accompanying emotion create something known widely and coined as such by Konrad Lorenz as an imprint. Amazon Second Chance Pass it on, trade it in, give it a second life.

There are two key concepts: MacLean’s theory of the reptilian brain and Konrad Loren Dr.

View all 4 comments. There are dress codes, genetic codes, and area codes. Return to Book Page. I designed this process to bring participants back to their first imprint of coffee and the emotion attached to it.

Food is our fuel to ensure that doesn’t happen. Explore the Home Gift Guide. Conservative talking heads cater to conservative listeners. There’s a problem loading this menu right now.

The Culture Code by Clotaire Rapaille

The 21 Best Album Re-Issues of Inthe music world saw amazing reissues spanning rock titans to indie upstarts and electronic to pop of all stripes. Are there a little bias, a little personal emotion of the author for his country?

It is obvious to everyone that cultures are different from one another. He has… More about Clotaire Rapaille.


The 20 Best Folk Albums of But recently, he has uncovered a new phenomenon: We view alcohol as something that needs to be carefully controlled lest it cause unintended consequences. The 70 Best Albums of Health is movement; when you stop, you’re dead.

He got my attention in chapter 3 when he mentioned the code for beauty and fat. I have recently read a couple of books that attempt to explain macro phenomenon by looking through the lens of the culture of its people. A remarkable book that’s become one of my reference books. Chapter 7 focuses on the codes for quality and perfection, and it is clearly my favorite. Refresh and try again. After this introduction and new way of looking at things, Rapaille discusses different “culture codes” he was consulted to identify by various companies such as Proctor and Gamble, L’Oreal, and others.

My journey rapaile the discovery of cultural codes began in the early ”s. Rapaille argues each product makes a unique imprint on members of any given culture.