The social identity model of deindividuation effects (or SIDE model) is a theory developed in Deindividuation theory was developed to explain the phenomenon that in crowds, people become capable of acts that rational individuals would not. This chapter challenges traditional models of deindividuation. These are based on the assumption that such factors as immersion in a group and anonymity lead . Reicher, S.D., Spears, R. and Postmes, T. () A Social Identity Model of Deindividuation Phenomena. European Review of Social Psychology, 6,

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Evaluation of a system to develop team players and improve productivity in internet collaborative learn- [4] McPhail, C. Deindividuation may be described as the situation in which individuals act in groups and do not see themselves as individuals, thereby facilitating antinormative phenomenx. Paralanguage and social of CCTV or electronic tagging. SIDE thus describes the cognitive process by which the salience of social identity is affected by the absence or presence of individuating information.

Social identity model of deindividuation effects. Behaviors resulting from Deindividuation may be either pro- or antisocial.

A Social Identity Model of Deindividuation Phenomena

In light of deindividuation, it can be said that the growth of such movements idsntity influenced by the increased prominence given to the differences between natives and immigrants due to higher immigration rates. Finally, a questionnaire developed exclusively for the experiment was used to measure the degree of attractiveness in relation to the group.

The Redemption of Personality. Twitter Breaks the News: The experimenter explained that the time limit to complete the test was five minutes, but he would return in ten minutes because he would be administering the test to the other subjects.

Regression analyses controlling for gender concluded that the frequency with which an individual plays anonymously is a positive and statistically significant predictor of cheating; there is a positive and statistically deindivixuation relationship between the frequency deindividuatikn which an individual plays anonymously and identification with the group; and identification with the group, controlling for gender, acts as a mediator of the effect of anonymity on cheating.


However, there are other situations in which our similarities with members of a phenlmena to which phdnomena belong are emphasized, highlighting our social identity. Stereotyping and perceived distributions of social characteristics: On the one hand this deprives individual group tant to note that this process can only operate to the members of social support from their fellows, and this extent that some sense of groupness exists from the may hinder their ability to express their ingroup identity outset.


In the analysis of the results, both of the initial hypotheses were confirmed: Thus, the participants were asked to judge a stranger in two conditions: Deindividuation and anti-normative behavior: The proposition of the deindividuation state by Zimbardo may have promoted investigations of the intrapsychic aspects of deindividuation. After the experiment, questionnaires about the perception of the costumes were answered by the participants. Effects of public and private self-awareness on deindividuation and aggression.

The group in the deindividuation condition indicated that it was difficult to identify who was part of the experiment and who was not, suggesting that identifiability was low, as expected for a deindividuation scenario. Ref Source Add To Collection.

The Social Identity Perspective. What occurs is an overlap of the more collective aspects of personality at the expense of the more individual aspects. Journal of Business Research67— Computer-mediated relationships and trust: However, the opposite occurred: Advances in experimental social psychology8— The SIDE model provides an alternative explanation for effects of anonymity and other “deindividuating” factors that classic deindividuation theory [1] [2] cannot adequately explain.

Therefore, when there is a larger number of other customers present and the attention of the salespeople is not focused on one individual, individuals would be more comfortable spending time in the store without feeling a commitment to buy something. Group immersion and anonymity have cognitive consequences that affect the relative salience of personal and social identities.


This research design was chosen due to the possibility of a more ecologically valid assessment than an experimental design. This means that the group norms are changed. Nebraska symposium on motivation Vol. They can act and do things as one group.

SIDE researchers concluded that there is no good empirical support for the process of deindividuation, and factors that should produce deindividuation have highly variable effects on behavior.

Tania Arvanitidis 1 Estimated H-index: This reduces inner restrictions and makes room for antinormative behavior. Some characteristics that were proposed in the early conceptualization of deindividuation remain empirically valid, such as the tendency in deindividuation conditions to perform acts that people would be unlikely to perform individually Festinger et al.

The authors proposed that there may be an inverse correlation between the level of public self-awareness and the number of customers present in stores. Social NetworkingVol. You are free to: The authors suggest that only a reduction in private self-awareness is related to the deindividuation process.

Depersonalization thus transforms individuals into group members who regulate their behavior according to in-group norms. Furthermore, online groups, despite being unstable and fluid, have a powerful influence on the behavior and beliefs of their members, as in the non-virtual world.

The authors have similar research interests centered on how psychosocial processes affect fields such as oc and health. However, the asymmetry of social dominance may also affect CMC.

Social Identity Model of Deindividuation Effects

According to him, deindividuation is influenced by the group, but it is essentially an intra-individual process. SIDE-effects of computer-mediated communication. Participants could choose different levels of shocks, and the applied level was measured as the aggressiveness variable.